TheStreet, Inc., a leading financial news and information provider, is seeking a Director, Acquisition Marketing to develop and grow web and email-based direct response customer acquisition programs. Ideal candidate has honed experience with acquiring qualified paid subscribers, generating revenue and improve customer experience through various marketing channels.
•Establish web, email, native and SEM strategy by researching, analyzing and defining customer requirements; identify target customers, analyze competitors' offerings, study company objectives for the product line
•Develop and implement test promotions, offers, and creative campaigns to drive subscription growth and maximize customer value
•Develop and execute business plans for building lead generation portals and micro-sites
•Drive customer segmentation and communication conversion strategies to move more free users to paid users (generating higher response rates and greater ROI)
•Use analytics tools to measure and report results of marketing campaigns and identify new opportunities
•Analyze and report on campaign performance and isolated campaign variable effectiveness
•Manage relationships with strategic partners
•Manage external vendors
•Develop and maintain a calendar of integrated marketing programs and promotions
•Establish revenue and expense targets for all direct marketing efforts and analyze promotion performance, including mailing and email response rates and ROI
•Develop, manage, and achieve program budgets/forecasts
•Work with partner, IT, and customer database management teams to measure and report tactical campaign performance and loyalty program performance
•Manage Manager, Acquisition Marketing
•6+ years acquisition/customer management and online marketing experience
•Strong knowledge of direct response principles and practices specifically in External, Website and Database marketing
•Membership, subscription or other continuity marketing experience preferred
•Experience and/or knowledge of/interest in investing and financial concepts a plus
•Strong analytical and reporting skills
•Proficiency in MS Office software applications (especially Word and Excel)
•Excellent project management skills with ability to multi-task and work well within a fast-paced, deadline-driven environment
•Strong interpersonal and written and oral communication skills, including excellent business writing and presentation skills
Please send your resume and salary requirements with "Director, Acquisition Marketing" in the subject line to firstname.lastname@example.org.
TheStreet, Inc., (www.t.st) an award winning financial media company recently named on Folio:’s list of Top Places to Work in Media, providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit www.thestreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit www.thedeal.com.
Since its inception in 1996, TheStreet has distinguished itself from other financial media companies with its journalistic excellence, unbiased approach and interactive multimedia coverage of the financial markets, economy, industry trends, investment and financial planning.
TheStreet, Inc. is an Equal Opportunity Employer
*WARNING : Please beware of phishing scams that promote work-at-home opportunities and may also pose as legitimate companies. Please be advised that a TheStreet recruiter will never ask you for a credit card or any type of payment as part of consideration for a role with our company. We would also never ask you to purchase any type of equipment when you are first employed with the company. All of our vacancies can typically be found at http://corporate.thestreet.com/employment.