Category: Marketing/Creative/Product Development
Posted Tuesday, November 14, 2017 - 3:41 pm

TheStreet, Inc., a leading financial news and information provider, is seeking a Manager, Acquisition Marketing to increase subscriptions across a suite of investing products. The ideal candidate will have experience optimizing various marketing channels to build volume and revenue.

• Establish web, email, native and SEM strategy for acquisition. Research, analyze and define customer needs and requirements; identify target clusters and analyze competitors' offerings
• Develop and implement test promotions, offers, and creative campaigns to drive subscription growth and maximize customer value
• Manage customer segmentation and conversion strategies to move free known users down the funnel to paid subscribers
• Use analytics tools to measure and report results of marketing campaigns and identify new opportunities
• Analyze and report on campaign performance and isolated campaign variable effectiveness
• Manage relationships with strategic partners
• Manage external agency vendors
• Develop and maintain a calendar of integrated marketing programs and promotions
• Establish revenue and expense targets for all direct marketing efforts and analyze promotion performance, including mailing and email response rates and ROI
• Develop, manage, and achieve program budgets/forecasts
• Work with BI, IT, Creative, Product and other internal stakeholders

• BA/BS degree
• 6+ years acquisition/omni-channel digital marketing experience
• Strong knowledge of omni-channel marketing principles and practices
• Membership, subscription or other continuity marketing experience preferred
• Strong analytical and reporting skills
• Experience and/or knowledge of/interest in investing and financial concepts a plus
• Proficiency with MS Office, familiarity with ESP and CDP platforms (Lytics, Sailthru or similar) a plus
• Excellent project management skills with ability to multi-task and work well within a fast-paced, deadline-driven environment
• Strong interpersonal and written and oral communication skills, including excellent business writing and presentation skills

To apply:
To apply, please send your resume, cover letter and salary requirements with "Manager, Acquisition Marketing" in the subject line to

TheStreet, Inc. is an Equal Opportunity Employer


TheStreet Inc. (TST)  $1.44

Tuesday, January 23, 2018 - 10:34 AM

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