Category: Marketing/Creative/Product Development
Posted Thursday, February 14, 2019 - 12:30 pm

TheStreet, a leading financial news and information provider, is seeking a Marketing Manager to increase user engagement with our content and events, on and off our digital platforms. The ideal candidate has experience developing audiences through owned, earned and social media as well as strategic partnerships.

• Attract new and existing users to TheStreet’s content, promotions, events, newsletters, webinars, reports, alerts, etc.
• Build audiences for online events such as webinars and podcasts through multi-channel marketing campaigns
• Manage marketing campaigns for live events such as conferences, interviews or roundtables to attract the desired audience and ticket revenue
• Work closely with subscription marketing to grow the conversion funnel from free side to paid premium products
• Leverage content marketing best practices to enforce brand strengths and drive engagement
• Use analytics tools to measure and report results of marketing campaigns and identify new opportunities
• Manage relationships with strategic partners internally (editors, subscription marketing, design) and externally (vendors, partners)
• Develop and maintain a calendar of marketing programs and promotions
• Work with BI, IT, Creative, Product and other internal stakeholders

• BA/BS degree
• 5+ years digital consumer marketing experience
• Knowledge of consumer direct response principles and practices
• Strong creative, analytical and reporting skills
• Self-starter, yet collaborative
• Excellent project management skills with ability to multi-task and work well within a fast-paced, deadline-driven environment
• Strong interpersonal and written and oral communication skills, including excellent marketing copywriting and presentation skills
• Experience and/or knowledge of/interest in investing and financial concepts a plus
• Proficiency with Google Analytics and MS Office; Sailthru and Movable Ink a plus

To apply: Please send your resume to


TheStreet, Inc. (TST)  $0.00

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