Category: Marketing/Creative/Product Development
Posted Tuesday, December 12, 2017 - 12:23 pm

TheStreet, Inc. (www.t.st), an award winning financial media company, seeks a Retention Marketing Manager to develop and manage marketing and engagement programs, increase renewal rates, and reduce subscriber churn. Ideal candidate is a creative marketer with a proven track-record for generating revenue, decreasing churn, and improving customer engagement.

Responsibilities:
• Develop, plan, and execute subscription retention programs and omni-channel marketing plans for TheStreet’s premium subscription products
• Utilize CRM, CDP, ESP, and other various marketing tools to create personalized engagement marketing campaigns for digital subscription products; improve ROI and LTV
• Work with creative team to develop dynamic marketing campaigns designed to improve subscriber engagement and awareness
• Analyze and report on subscriber conversion, renewal, and engagement KPIs
• Lead market research projects on customer behavior, competitive analysis and industry trends to develop strategic and tactical plans to meet marketing objectives
• Work with Executive Director and consumer marketing team to develop cross-sell, upsell, and gift strategies across multiple platforms
• Improve transactional messaging and push notification strategy across all paid products
• Develop, manage, and achieve program budgets/forecasts
• Work with BI, IT, Creative, Product and other internal stakeholders

Qualifications:
• BA/BS degree
• 3 to 5 years retention/customer management and digital marketing experience
• Strong knowledge of direct marketing principles and practices a must
• Membership/subscription or other continuity marketing experience a must
• Strong analytical capability
• Excellent project management skills with ability to multi-task and work well within a fast paced, tight deadline environment
• Strong interpersonal and written/oral communication skills including excellent business writing and presentation skills
• Proficiency with MS Office, familiarity with CRM, ESP, and CDP platforms (Lytics, Sailthru, Salesforce or similar) and/or HTML a plus

To apply:
Please send your resume and salary requirements with "Retention Manager" in the subject line to resumes@thestreet.com

Status: 
Open

TheStreet Inc. (TST)  $2.26

(%)
Friday, July 13, 2018 - 03:58 PM

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