Category: Marketing/Creative/Product Development
Posted Tuesday, December 12, 2017 - 11:23 am

TheStreet, Inc. (www.t.st), an award winning financial media company, seeks a Retention Marketing Manager to develop and manage marketing and engagement programs, increase renewal rates, and reduce subscriber churn. Ideal candidate is a creative marketer with a proven track-record for generating revenue, decreasing churn, and improving customer engagement.

Responsibilities:
•Develop, plan, and execute subscription retention programs and omni-channel marketing plans for TheStreet’s premium subscription products
•Utilize CRM, CDP, ESP, and other various marketing tools to create personalized engagement marketing campaigns for digital subscription products; improve ROI and LTV
•Work with creative team to develop dynamic marketing campaigns designed to improve subscriber engagement and awareness
•Analyze and report on subscriber conversion, renewal, and engagement KPIs
•Lead market research projects on customer behavior, competitive analysis and industry trends to develop strategic and tactical plans to meet marketing objectives
•Work with Executive Director and consumer marketing team to develop cross-sell, upsell, and gift strategies across multiple platforms
•Improve transactional messaging and push notification strategy across all paid products
•Develop, manage, and achieve program budgets/forecasts
•Work with BI, IT, Creative, Product and other internal stakeholders

Qualifications:
•BA/BS degree
•3 to 5 years retention/customer management and digital marketing experience
•Strong knowledge of direct marketing principles and practices a must
•Membership/subscription or other continuity marketing experience a must
•Strong analytical capability
•Excellent project management skills with ability to multi-task and work well within a fast paced, tight deadline environment
•Strong interpersonal and written/oral communication skills including excellent business writing and presentation skills
•Proficiency with MS Office, familiarity with CRM, ESP, and CDP platforms (Lytics, Sailthru, Salesforce or similar) and/or HTML a plus

To apply:
IF YOU ARE APPLYING THROUGH LINKEDIN, PLEASE ATTACH YOUR RESUME
Please send your resume and salary requirements with "RMM-LI" in the subject line to resumes@thestreet.com

Status: 
Open

TheStreet Inc. (TST)  $1.44

0.00(0%)
Tuesday, January 23, 2018 - 10:34 AM

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