Who's Who

David Callaway

Chief Executive Officer, TheStreet, Inc.

Mr. Callaway has nearly 30 years of experience in the media industry. Before joining TheStreet, Inc., he served as Editor-in-Chief at USA Today, since 2012. At USA Today, Mr. Callaway grew the digital news group to the fifth-largest in the United States. Prior to that, Mr. Callaway served as the Editor-in-Chief of MarketWatch, where he expanded the newsroom to 120 journalists across bureaus in the U.S., Europe, Asia, and the Middle East. He has also served as a securities industry reporter at Bloomberg and a reporter with the Boston Herald. Mr. Callaway holds a master's degree from Northwestern University's Medill School of Journalism.

Eric Lundberg

Chief Financial Officer, TheStreet, Inc.

Mr. Lundberg has over 20 years of experience in the media industry as a director and finance officer of private media companies. Mr. Lundberg recently held the position of Senior Vice President and Chief Financial Officer of ALM Media, LLC, an integrated media company focused on the legal and commercial real estate sectors, from January 2008 to January 2015. He was also a member of ALM Media's board of directors. Mr. Lundberg joined ALM Media from Penton Media, Inc., where he served as Chief Financial Officer from November 2006 to January 2008. Prior to joining Penton Media, Mr. Lundberg held various financial positions within American Lawyer Media (predecessor to ALM Media, LLC), including Vice President of Finance and Chief Financial Officer, from 1995-2006. Mr. Lundberg holds a B.S. in accounting from Lehigh University.


Terri Smith

Chief Marketing Officer, TheStreet, Inc.

As Chief Marketing Officer, Ms. Smith manages marketing and communications initiatives across TheStreet's portfolio of business and personal finance brands. Ms. Smith brings more than 20 years of experience in the media industry to her role, most recently as Group Associate Publisher of Marketing at the Meredith Corporation, where she oversaw four lifestyle brands. Ms. Smith’s work and leadership were recognized when she was named one of Folio’s Top Women in Media in 2015 and her group was named “Marketing Team of the Year” by minin 2014. She has also held senior marketing positions at Condé Nast, The New York Times and Newsweek. Ms. Smith holds Bachelor of Arts degrees in history and French from Creighton University.

James R. Freiman

Senior Vice President, Media Revenue, Business & Audience Development, TheStreet.com

Mr. James R Freiman is Senior Vice President, Media Revenue, Business & Audience Development of TheStreet Inc. In his current role James is responsible for all distribution, traffic and content partnerships, media and licensing revenue. Prior to joining the company in 2009, Mr. Freiman was most recently Senior Vice President of Marketing and Advertising Sales at Grandparents.com. From 2002-2007, he served as Vice President of Worldwide Advertising Sales and Business Development at Lavalife Inc., a leading subscription-based social media and online dating service. Mr. Freiman spent the previous 14 years in business development and management roles at leading Media and Online Properties including AOL, United Online (Juno Division), Bertelsmann, PolyGram Records (Universal Music) and Young & Rubicam. Mr. Freiman received his BBA in Finance with concentration in International Marketing from The University of Texas in Austin. Mr Freiman is on the Board of Directors of Digital Content Next and is an active member of several IAB committees and advisory boards.

Margaret de Luna

President, TheStreet.com

Ms. de Luna has close to 20 years of experience in the media industry. She spent more than ten years atDow Jones' MarketWatch in managerial roles, with the most recent being Interim General Manager.  Ms. de Luna recently held the position of Vice President of Product at Praetorian Digital, the leading digital media company in the public safety and local government market, which provides information and resources to help first responders, government officials and military personnel better protect themselves and their communities. She also served as a board member of the Software Information & Industry Association'sABM/CISD division, now known as Connectiv.  
Ms. de Luna holds a B.A. in English from The University of Texas at Austin.

Rachelle Zorn

President, RateWatch

Ms. Zorn has served as President of RateWatch since June 2011. RateWatch maintains the nation’s largest historical and real-time database of deposit, loan, and fee information from more than 100,000 financial institutions. Ms. Zorn joined RateWatch in 2001 as Vice President of Sales & Marketing responsible for sales, retention, marketing, and customer service. In 2004 Rachelle assumed responsibility for company-wide operations and, tasked with assessing the business for maximum performance, she increased profit margins by 40%. RateWatch was subsequently sold to TheStreet in 2007 with Rachelle as RateWatch’s Chief Operations Officer. From 2009 – 2014 Rachelle also served as the Vice President of Inside Sales & Customer Service for TheStreet’s consumer-facing, premium services division. Prior to joining RateWatch, Rachelle held various positions in call center, payroll, and health service industries. Rachelle earned a bachelor’s degree in marketing and communications from the University of Wisconsin and resides in Fort Atkinson, Wisconsin. 

Ronni Diamant

Vice President, Global Human Resouces

Ronni Diamant (née Goldman) is Vice President, Global Human Resources for TheStreet, Inc.  Ms. Diamant has led the human resources strategy for the firm since July 2000 and was appointed to the Vice President position and member of the executive team in June 2009.  She is responsible for all areas of people strategies and executive administration across all subsidiaries, including compensation, benefits, employee relations, recruitment, facilities management, employment and organizational development.  Prior to joining the Company in 1999, Ms. Diamant spent several years in the Human Resources department for Burson-Marsteller, a leading global public relations and public affairs firm where she provided human resources support for the New York headquarter focusing on recruiting, benefits, employee relations, training and development.  Ms. Diamant holds a bachelor’s degree in business administration with a concentration in human resources from Syracuse University.  She is active in charitable ventures including the establishment of a non-profit weekly program for children living in the New York City Shelter system as well as regular participation and fundraising for 180 Turning Lives Around, Poricy Park, New York Cares and Monmouth County clothing and food drives.

Tara Murphy

Managing Editor

Tara Murphy is managing editor of TheStreet, overseeing the editorial operations of TheStreet.com and The Deal. Prior to joining TheStreet, she served as president of KATYA Inc., an online women's apparel company. She had previously served as director of business development at Hearst Digital Media as well as managing editor of Cosmopolitan.com. Before Hearst, she spent six years at Forbes, where she served as senior anchor of the Forbes.com Video Network. Tara was formerly a staff reporter at TheStreet.com. She began her professional career in U.S. institutional equity sales at Merrill Lynch in New York. 



Heather Mars

General Counsel, TheStreet, Inc.

Heather Mars is General Counsel for TheStreet, Inc., where she oversees the legal functions and provides guidance and counseling to all areas of the company. Prior to joining TheStreet, Heather was senior in-house counsel for CBS Interactive, focusing primarily on data and content licensing matters and a wide range of technology and other commercial transactions. Prior to CBS Interactive, Heather was senior in-house counsel for Sony Music Entertainment, where she assisted with the launch of various new digital products and services, and associated intellectual property issues. Heather has over 15 years of experience in the digital media industry. She received her B.S. from University of South Carolina and J.D. from Brooklyn Law School.



TheStreet Inc (TST)  $0.94

Monday, October 24, 2016 - 03:46 PM

Advertise with Us

Your best "portfolio" for reaching influential decision-makers and affluent, engaged investors.


2016 Media Kit

Download File


To request more information about advertising with TheStreet, please contact:


James R. Freiman; SVP of Media Revenue, Business & Audience Development;